Not being a master typographer but having taken a lifelong interest in type, in both the fine and applied arts, I think it would be a good idea to outline a few notions about what kind of typography and layout design principles I follow and some of the basics about applications for various projects.

I'm very practical about typograhy and I understand that not everybody can afford specific cuts nor are they necessary in the case of small SME's. But for anybody that wants to make a very specific impression they are invaluable and worth the relatively small investment.

Google fonts are generally pretty atrocious but there are a number of usable typefaces that can be combined to give basic period and contemporary styling for most small projects. I use them myself because I change with the times – graphic design is as much a fashion industry as – well – the fashion industry.

So generally having a practical approach to budgets, demographic and design brief is the way I manage things for smaller projects.

I'm certainly not a master typographer - either digital or analogue. Although I did catch the rear end of the dissappearance of metal type at printers – everything usually stacked in corners or turned into trendy furniture and wall hangings.

Type is one of those things that is very difficult to grasp. I greatly enjoyed David Carson's Death of Type period but it was always about something more than type there...becoming digital. We are moving into the age where digital type and signage will be out there in the interfaced world - which is a whole new ball game. My work is pared down and simple and I'd love to work with people that know a bit more about type than I do. Type is about always learning.

My work is pared down and simple.

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